Jaguar Just Proved Why You NEED to Know Your Target Audience
Jaguar likely just committed brand suicide. Whether you are a corporation or a small business owner, you should learn from their mistake: KNOW YOUR TARGET AUDIENCE.
H.S. Grad Blackjack and Social Media Marketing
Are you overthinking your board game social media marketing? Listen to my quick story from my high school graduation party and focus on displaying how your brand and community have a good time.
Brand Content (+ Apple-Syrup-Leftover-Shavings ’n’ Spices-Bread Recipe)
A short story about some “apple bread” I made, and how the “leftovers” of your board game marketing business often is some of the best content you will have for your board game marketing!
Achilles Tendinopathy and “Switching Marketing Strategy”
What my injury tells you about your impulse to fix your marketing quickly and abruptly.
Codenames and Clear Customer Communication
Codenames rocks… but what does the brillance of this board game tell you about how to properly market your business?
Going “Off the Rails” and Selling Solutions
I short DnD story about an important marketing maxim: your customers determine what you are selling. And yes, it applies to your tabletop game too!
Smoked Brisket and “Pausing Marketing” Plans
A short story about smoking a brisket, attempting to pause it, and why that failure has something to say about pausing your marketing strategy.
Victory Point Strategy and “All or Nothing” Tabletop Games Marketing
Lots of board games have different ways to get victory points. When you are doing board game marketing, you can't neglect the long term strategy.
Kickstarter Instagram Ads (and what NOT to do…)
If you want to aquire new customers via instagram ads, there are three elements your ad MUST have…
Outdoor Grills and Web Pages
Confused by home pages and landing pages? Not sure which one you need? This blog post will tell you the basics of them, and provide an illustration using outdoor gas/charcoal grills!
Secrets of Selecting Summer Melons (and Marketing Strategies…)
Selecting watermelons can be hard. But marketing is harder…
Your Product Features… My New Sun Hat…
Why go through the trouble of listing product features? Because it will make your product STAND OUT.
Apple’s Advertising “Accident”
A short analysis of Apple’s terrible crush ad, and what it means for branding your tabletop games company
Fresh Tamales and “The Customer Journey”
Learn about customer journeys by reading the story of me become a customer of tamales.
What Learning Board Games Teaches Us About Informing Customers
I failed to learn Root, which is a great illustration of why you want to be CLEAR when you inform your customers
Breakfast Burritos and Board Game Bonuses
A short story about finding a breakfast burrito in Spokane WA, and how it is a great example of the power of bonuses in making a sale.
Suburban Lawn Maintenance and Bloated Email Lists…
Grass grows every week, and every week I have to cut it. And that is an important illustration for the importance of DELETING customers from your board game marketing email list…
Julias Caesar and “Advantages”
When marketing your tabletop games, there is so much branding, copywriting, strategy, graphic design… and you’ll want to quit. But learn from Caesar!