Common Patient Education Errors (and How to Fix Them with Effective Healthcare Content)
Patient education is important… but can be demanding of doctors and is easy to mess up. This post explains these obstacles and why it is important to avoid them.
Healthcare Content Strategy: The Importance of Patient Education
A blog post about what patient education is and why it is worth the effort. It is not only ethical, but has the best short term and long term results. Patient education takes place in person and virtually through content.
Warming up Email? Think About Your Car in Winter…
When you purchase an email list, or you have an old list of dormant subscribers, it is important to warm up/reengage that email list. Its like a car with a frozen windshield; too much too fast and it SHATTERS.
The Basics of Healthcare Blogging
Dive into the world of healthcare blogging and learn how to optimize your content for maximum impact. Explore the benefits of blogging for healthcare research.
Jaguar Just Proved Why You NEED to Know Your Target Audience
Jaguar likely just committed brand suicide. Whether you are a corporation or a small business owner, you should learn from their mistake: KNOW YOUR TARGET AUDIENCE.
H.S. Grad Blackjack and Social Media Marketing
Are you overthinking your board game social media marketing? Listen to my quick story from my high school graduation party and focus on displaying how your brand and community have a good time.
Brand Content (+ Apple-Syrup-Leftover-Shavings ’n’ Spices-Bread Recipe)
A short story about some “apple bread” I made, and how the “leftovers” of your board game marketing business often is some of the best content you will have for your board game marketing!
Achilles Tendinopathy and “Switching Marketing Strategy”
What my injury tells you about your impulse to fix your marketing quickly and abruptly.
Codenames and Clear Customer Communication
Codenames rocks… but what does the brillance of this board game tell you about how to properly market your business?
Going “Off the Rails” and Selling Solutions
I short DnD story about an important marketing maxim: your customers determine what you are selling. And yes, it applies to your tabletop game too!
Smoked Brisket and “Pausing Marketing” Plans
A short story about smoking a brisket, attempting to pause it, and why that failure has something to say about pausing your marketing strategy.
Victory Point Strategy and “All or Nothing” Tabletop Games Marketing
Lots of board games have different ways to get victory points. When you are doing board game marketing, you can't neglect the long term strategy.
Kickstarter Instagram Ads (and what NOT to do…)
If you want to aquire new customers via instagram ads, there are three elements your ad MUST have…
Outdoor Grills and Web Pages
Confused by home pages and landing pages? Not sure which one you need? This blog post will tell you the basics of them, and provide an illustration using outdoor gas/charcoal grills!
Secrets of Selecting Summer Melons (and Marketing Strategies…)
Selecting watermelons can be hard. But marketing is harder…
Your Product Features… My New Sun Hat…
Why go through the trouble of listing product features? Because it will make your product STAND OUT.
Apple’s Advertising “Accident”
A short analysis of Apple’s terrible crush ad, and what it means for branding your tabletop games company
Fresh Tamales and “The Customer Journey”
Learn about customer journeys by reading the story of me become a customer of tamales.