A short story about some “apple bread” I made, and how the “leftovers” of your board game marketing business often is some of the best content you will have for your board game marketing!

What my injury tells you about your impulse to fix your marketing quickly and abruptly.

Codenames rocks… but what does the brillance of this board game tell you about how to properly market your business?

I short DnD story about an important marketing maxim: your customers determine what you are selling. And yes, it applies to your tabletop game too!

A short story about smoking a brisket, attempting to pause it, and why that failure has something to say about pausing your marketing strategy.

Lots of board games have different ways to get victory points. When you are doing board game marketing, you can't neglect the long term strategy.

If you want to aquire new customers via instagram ads, there are three elements your ad MUST have…

Confused by home pages and landing pages? Not sure which one you need? This blog post will tell you the basics of them, and provide an illustration using outdoor gas/charcoal grills!

Selecting watermelons can be hard. But marketing is harder…

Why go through the trouble of listing product features? Because it will make your product STAND OUT.

A short analysis of Apple’s terrible crush ad, and what it means for branding your tabletop games company

Learn about customer journeys by reading the story of me become a customer of tamales.

I failed to learn Root, which is a great illustration of why you want to be CLEAR when you inform your customers

A short story about finding a breakfast burrito in Spokane WA, and how it is a great example of the power of bonuses in making a sale.

Grass grows every week, and every week I have to cut it. And that is an important illustration for the importance of DELETING customers from your board game marketing email list…

When marketing your tabletop games, there is so much branding, copywriting, strategy, graphic design… and you’ll want to quit. But learn from Caesar!

Lots of ways to market your board game, but it is easy to get lost in all the details. This story about my swimming helps reveal that truth!

A story about my gas range, and why it is important to make sure you have EVERYTHING in place to make a marketing channel work

Using the O.G.L. 1.1 update debacle as a cautionary take for tabletop games makers: you need to understand your custmer base.