9 Common Mistakes in Healthcare Copywriting
Avoid healthcare copywriting mistakes with our expert tips. Learn how to craft compelling content that resonates with your audience.
Healthcare Advertising: Writing High-Converting Ad Copy
Advertising can be a giant money pit and waste of time… of the key to your healthcare business getting more and more inquiries each week. This blog post discusses the channel contexts, strategy, and copywriting needed for high converting healthcare ad copy.
How Southwest Royally SCREWED UP (USP = CRUCIAL)
Differentiators are important… but apparently not important enough to Southwest airlines, who just decided to commit brand suicide for the sake of pleasing some shareholders. Whether you are in healthcare or tabletop games, read on to find out more.
HIPPA Compliant Healthcare Email Marketing Strategies
Discover effective healthcare email marketing strategies to ensure HIPPA compliance. Email is a powerful marketing tool and with the right approach, even healthcare businesses can maximize their email strategy while still respecting the privacy and concerns of their subscribers.
Importance of Ethical Writing in Healthcare Content
Unlock the power of ethical writing in healthcare content. Find out why ethical writing is essential for delivering accurate and trustworthy healthcare information.
Getting Healthcare Marketing Testimonials While Maintaining HIPAA Compliance
Learn about HIPAA compliance in positing patient reviews for healthcare marketing on our blog. Stay informed on Hippa Compliance Healthcare Marketing.
Healthcare Content: Different Marketing Channels At Your Disposal for Patient Education
Click here to read the latest blog, as we explore the power of healthcare content and what different marketing channels are at your disposal for patient education!
SKYRIM, 32 Years Old Me, and Kickstarter Touch Points
What are touch points? And why are the important for your kickstarter marketing? This blog answers those questions and illustrates their importance with a personal story of my experience with Skyrim.
How to Write Great Healthcare SEO Content for Better Patient Education
Click here to read our latest guide on writing great healthcare SEO content for better patient education!
Common Patient Education Errors (and How to Fix Them with Effective Healthcare Content)
Patient education is important… but can be demanding of doctors and is easy to mess up. This post explains these obstacles and why it is important to avoid them.
Healthcare Content Strategy: The Importance of Patient Education
A blog post about what patient education is and why it is worth the effort. It is not only ethical, but has the best short term and long term results. Patient education takes place in person and virtually through content.
Warming up Email? Think About Your Car in Winter…
When you purchase an email list, or you have an old list of dormant subscribers, it is important to warm up/reengage that email list. Its like a car with a frozen windshield; too much too fast and it SHATTERS.
The Basics of Healthcare Blogging
Dive into the world of healthcare blogging and learn how to optimize your content for maximum impact. Explore the benefits of blogging for healthcare research.
Jaguar Just Proved Why You NEED to Know Your Target Audience
Jaguar likely just committed brand suicide. Whether you are a corporation or a small business owner, you should learn from their mistake: KNOW YOUR TARGET AUDIENCE.
H.S. Grad Blackjack and Social Media Marketing
Are you overthinking your board game social media marketing? Listen to my quick story from my high school graduation party and focus on displaying how your brand and community have a good time.
Brand Content (+ Apple-Syrup-Leftover-Shavings ’n’ Spices-Bread Recipe)
A short story about some “apple bread” I made, and how the “leftovers” of your board game marketing business often is some of the best content you will have for your board game marketing!
Achilles Tendinopathy and “Switching Marketing Strategy”
What my injury tells you about your impulse to fix your marketing quickly and abruptly.
Codenames and Clear Customer Communication
Codenames rocks… but what does the brillance of this board game tell you about how to properly market your business?