Riley Rath Riley Rath

Healthcare Advertising: Writing High-Converting Ad Copy

Advertising can be a giant money pit and waste of time… of the key to your healthcare business getting more and more inquiries each week. This blog post discusses the channel contexts, strategy, and copywriting needed for high converting healthcare ad copy.

Read More
Riley Rath Riley Rath

How Southwest Royally SCREWED UP (USP = CRUCIAL)

Differentiators are important… but apparently not important enough to Southwest airlines, who just decided to commit brand suicide for the sake of pleasing some shareholders. Whether you are in healthcare or tabletop games, read on to find out more.

Read More
Riley Rath Riley Rath

HIPPA Compliant Healthcare Email Marketing Strategies

Discover effective healthcare email marketing strategies to ensure HIPPA compliance. Email is a powerful marketing tool and with the right approach, even healthcare businesses can maximize their email strategy while still respecting the privacy and concerns of their subscribers.

Read More
Riley Rath Riley Rath

The Basics of Healthcare Blogging

Dive into the world of healthcare blogging and learn how to optimize your content for maximum impact. Explore the benefits of blogging for healthcare research.

Read More
Riley Rath Riley Rath

H.S. Grad Blackjack and Social Media Marketing

Are you overthinking your board game social media marketing? Listen to my quick story from my high school graduation party and focus on displaying how your brand and community have a good time.

Read More