Healthcare SEO Writing and Medical SEO Content

While there is a level of automation to anything online, SEO is… for the most part… NOT automated. On-page SEO content creation requires research, creativity, and empathy. And off pate SEO work involves analyzing the site and strategizing the most efficient way to raise the sites authority in the eyes of google.

A.I. is already posing some unique challenges to search engine optimization… but not nearly enough to nullify your investment. A.I. is “clever”, but can’t write in a way that connects. And search engines are already adapting to disregard websites that are stuffed with garbage A.I. content.

No. Google is the most important search engine for businesses, so unless you always want to start there. After that, you want to prioritize which content platform is best for you.

SEO takes time, and it changes for each healthcare practice. Generally, you should see clear changes in organic traffic, search rankings, and how many patients you gain in about 6 to 12 months.

Yes. Both are needed for your SEO strategy to be successful. I work with an off-page SEO team, who does diagnosis of your site to determine the best strategy. They dictate to me how many pages and blogs you need to start ranking.

Payments are completed over Paypal. In order to protect us both, the first thing I require 50% of the project’s payment up front before I begin. This is a standard freelance practice. Once I deliver the final draft, there will be a second invoice for the other 50%.

Other payment structures can be explored in the discovery and proposal process.

My goal is for the initial project to take as little of your time as possible. You should spend no more than 3 hours total filling out questionnaires, meeting over video with me, and responding my any follow up emails of mine. Subsequent requests for follow up projects would take no more than an hour of your time each.

Depends on the project, but usually I deliver a Google Doc that you or your team would publish. I include formatting instructions in the Google Doc. But if you would like me to save you more time, I can implement it myself onto your site/email platform. That work is billed at an hourly rate and will be factored into the invoice.

Anything project needed within 10 business days will incur a 25% rush fee increase to the over all price.

As a rule I make all client requested edits free… I don’t want to leave you unless you are happy and confident in my work.

However, sometimes a client requests an “edit” that is really a completely new project. If that is the case, we will work out a new proposal at a discount.

I am partners with several qualitifed and accomplished freelancers. They include FB and google ad, email deliverability, and graphic design specialists. If the best marketing strategy for your business requires their talents, I will factor that into the proposal or arrange a meeting and pass you along.

For your site, you will need some type of web software for monitoring traffic, SEO, and visitor interactions (ex: Semrush, Ahrefs). For emails you will need an email automation platform like Mailchimp or Klaviyo, and a plan that tracks subscriber engagement and allows for for both drip and trigger emails. For blog posts you merely need a blog, I have all the software on my end.

I will make unlimited edits to any draft until you are satisfied. I also offer a round of free edits within 6 months of the projects completion. If y work did not generate buzz like you hoped and you are still not satisfied, I offer a 100% money back guarantee.

1) I am much more affordable. No employee benefits or office space are being factored into my price; you are paying for my work and my work alone

2) Most agencies suffer from internal and external distractions that prevent them from putting the client first. With me, you get hands on, one-on-one fixed attention, resulting in copy that is tailor-fit to your brand and needs.

3) I LOVE tabletop games. I have been immersed in them as my favorite hobby for over 13 years. I have intimate knowledge of the culture , mechanics, and… most importantly… the target audience.

If you want to make an immediate impact on your bottom line, you will need to have your branding in place. That means having a clear vision, mission, values, unique sales proposition, target audience avatars, social media platforms.

If those aren't present, it will be the first project before we explore your marketing options.

A medical writer focuses on creating highly accurate, research-based documents intended for professional or regulatory audiences, such as doctors, researchers, or government agencies. Their work often includes clinical trial reports, journal articles, white papers, and continuing medical education materials, all written in a formal, technical style that follows strict guidelines and uses precise medical terminology.

A medical content writer, on the other hand, takes medical information and makes it clear, engaging, and accessible for a broader audience, often patients, caregivers, or the general public. Their work includes blog posts, patient education guides, website articles, and explainer content, aiming to inform without overwhelming readers with jargon.

Meanwhile, a healthcare copywriter uses health-related information to persuade or drive action, creating marketing materials such as website copy, brochures, ads, and social media posts for healthcare services, products, or clinics. Their style is benefit-driven and emotionally engaging, balancing persuasive language with compliance to healthcare advertising regulations. In short, medical writers serve the scientific and professional side, medical content writers bridge science and the public, and healthcare copywriters focus on converting readers into patients or customers.