Healthcare Copywriter for Your Medical Writing and Marketing

For Busy Healthcare Professionals

Seeking to Change Patient’s Lives Through Proper Care

Boost Your Local Reputation - Reach Your Community - Attract Health-Conscious Individuals

Fill Your Schedule with Appointments - Earn Patients Long-Term Trust

 

What is copywriting?

“Copy” refers to the words on ads and promotional material, both physical and digital. Medical copywriting services are the sales part of marketing: written emails, webpages, ads, and content that engage with customers in order to increase traffic, brand engagement, and sales.

What is healthcare marketing?

Healthcare marketing is a strategic method of engaging potential patients and informing them about your medical services. It involves showcasing your value through various channels like social media, effective healthcare SEO copywriting, quality content, paid advertising, email campaigns, and websites. Unlike traditional marketing, which prioritizes generating demand and revenue, healthcare marketing emphasizes patient outreach, education, and promoting your specific offerings.

How does a medical copywriter help my clinic/practice?

Healthcare copywriting helps your practice attract and retain patients by crafting clear, strategic messaging that highlights your value among fierce competition. A strong copywriter makes complex medical information and healthcare content accessible, ensuring the right people find and trust your services. Its more than just selling - it’s about guiding patients to the care they need while filtering out those who aren’t the right fit.

After years of being stuck in the health system, you decided it was time to go out on your own and make a real difference in patients' lives. You looked forward to less red tape, less soul-crushing hours, and a patient centered approach.

Maybe you threw up a website and dumped some funds into Google ads. Or maybe you were hoping for more referrals. Regardless, those efforts brought in a tiny trickle of leads. And unfortunately most of them aren’t a good fit, and many that give you a try eventually stop answering and coming back.

You’re not sure what you are doing wrong or what you could do right. You know you aren’t selling snake oil; your offering potentially life changing results and a better life to your patients.

So how do you make it obvious to your community that you can lead them to the healthy living they have always wanted?

I’m a Healthcare Copywriter and Medical Content Writer Dedicated to Getting You More Leads, Calls, and Patients

I offer branding, strategy, copywriting, and SEO healthcare content writing for anyone in the healthcare industry…

  • Private Practices

  • Direct Care Doctors

  • Dentists

  • Physical Therapists

  • Pharmaceutical

  • Addiction Services

  • Medical Spas

  • Integrative and Alternative Medicine

  • Occupational Medicine

  • Pediatrics

  • Specialists

  • Mental Health

… a healthcare content writer communicating your message so that it reaches and attracts new audiences

Healthcare website communication that make your value so clear visitors will know how you can help them in seconds

Search Engine Optimization (SEO) helping you dominate top results for local searches 

Content that educates inquiries so they choose you without any hesitation

Emails and newsletters so helpful your patients will stay on top of their health.

Referral strategies that build your reputation and brings ideal patients to you

Personalized communication that builds trust so patients stick around and ask about your other services

Quality leads that know your value and insight are worth your cost.

SEO content that finds, nurtures, and inspires people to reach out for help

Educate them with compelling content so they know their options and make an informed decision

81% of consumers are unsatisfied with their healthcare experience

Prophet

75%of patients rely on reviews as the first step in finding a new doctor or healthcare provider.

Stanford Study

You are 50% more likely to keep a patient if they experience personalized interactions and communication.

Invoca

The average click rate for health-related Google Ads is just 6.11%, yet hospital marketers spend 85% of their budget on these ads.

Sistrix

90% of Americans look for health-related information on social media.

Springer.com

“Near me” searches for healthcare services have doubled since 2015.

Think With Google

Ways I Grow Your Clinic, Practice, or Business

  • Branding and Strategy

    Before you spend thousands on marketing, you not only need to know what makes your services distinct from your competition, but also the best ways to get your message out.

    I can sit down with you one on one help you identify the important, one thing you need: a brand identity and message. After I research, we’ll strategize the next steps you need in order to grow.

  • desk of a blogger

    SEO Blog Posts

    Every year, Facebook and Google ads become less effective, while blogs continue to dominate. But there is a catch: blogging is a zero-sum game; if you aren’t ranking high, then it’s basically a waste of time and money.

    The result is one of the most proven forms of e-commerce marketing: a strong, customer acquisition funnel that resilient to seasons and trends.

  • Websites

    Web and Landing Pages

    A “pretty” website site is worthless if it isn’t clear, supported, and SEO optimized. Bad website copy loses ready customers and repels curious visitors, even if they match your target audience.

    I can make sure your website works with search engines so you show up on national or local searches, communicate your distinct value, and lead them to sign up or purchase.

  • Kickstarter logo

    Email Marketing

    For many healthcare providers, email is the only secure way to stay connected to your patients. It allows clinics to educate, update, and promote in a cost-effective way.

    But the only way those emails get read is if they are personalized and interesting. Its not easy, but a strong email strategy ensures your practice stays top of mind while providing valuable, patient-centered communication.

  • Printed Materials

    Not all patients rely on digital communication. Printed materials like brochures, signs, and flyers provide tangible, accessible information that reinforces trust and professionalism.

    Additionally, high-quality print materials enhance brand credibility and can serve as effective referral tools when shared with family, friends, or other healthcare providers.

  • Referral Strategy

    Patients are more likely to choose a provider recommended by someone they trust, whether it’s a physician, friend, or satisfied patient.

    Strong referral networks, including partnerships with other healthcare professionals, ensure a steady flow of patients who genuinely need your services.

Why shouldn’t I try doing this myself?

Maybe… but odds are you either A) don’t have enough time to learn the in’s and out’s of healthcare marketing, or B) are already buried under an avalanche of notes and emails that eat into your lunches and evenings.

My services guarantees growing your business does not become an another time consuming burden. You’ll be freed to focus on the parts of your job that excite you and get time back to rest and relax with the people you love.

"I told Riley that I wanted to "dominate the market", and now we are doing just that! After listening carefully to my hopes for the clinic, he quickly developed great looking pages and worked behind the scenes to build a high SEO ranking site. Since then, our call volume has risen dramatically and awareness of our clinic has grown in our area and beyond, landing us several new contracts as we make our mark in the area.

— Peter, Guardian Health

Reasons You Can Trust Me To Bring More Quality Inquiries

I Personalize…

No “cookie cutter” marketing approach has ever had long term success. Everything… from branding to web pages… I create content specifically for you and your unique target audience.

I Research…

Not only does misleading healthcare information and vague messaging damage your credibility and break trust with customers, but it puts peoples well being at risk. As a healthcare content writer, my content strategy is thoroughly researched to keep both your brand and your patients safe.

I Respect…

Its important to use proven writing methods to keep audiences engaged. But when it comes to healthcare, compassion is ultimately more important than clicks. Unknown pain and ailments leave people vulnerable, and you don’t want informing content to exacerbate their anxiety.

I Deliver…

Social media presence, industry thought leadership, community reputation… none of these things matter unless they are impacting the bottom line: increasing your panel size. If my work doesn’t reach our stated goals, then I’ll work with you for free until you make back your investment.

Did you work in the industry before?

Nope; in 2021 I pivoted to copywriting and SEO content after 10+ years in Christian ministry. My copywriting career and education uniquely trained me to write with a compassionate tone, do extensive research, and simplify complex ideas when writing for medical professionals.

What My Help Will Look Like

  • Step 1: Discovery

    Unlike freelance writers, we sit down for a 15-minute discovery call. I’ll learn about your practice, goals, and what you have tried to reach them. I’ll share my initial thoughts and a rough estimate of the projects and the budget required.

  • Step 2: Diagnosis

    Extending our time or during a follow up meeting, we identify the challenges you are facing and create a strategy that meets your goals and fits your HC service, budget, and timeline.

  • Step 3: Administer

    I work on each project one at a time with 50% payment up front. While some projects requires third parties, any strategy is designed to take as much time and effort off your plate so you can focus on serving your patients.

  • Step 4: Implement

    You have the last word and I’ll make final edits based on your observations on the writing samples. Once a project is complete, the other 50% is due, and you are given the option to continue with additional projects.

  • Step 5: Assess

    Successful marketing always requires testing and tinkering until it is optimized. Using customer relationship management tools (CRMs) we adjust our efforts until we see desired results.

Frequently Asked Questions

  • Payments are completed over Paypal. In order to protect us both, the first thing I require 50% of the project’s payment up front before I begin. This is a standard freelance practice. Once I deliver the final draft, there will be a second invoice for the other 50%.

    Other payment structures can be explored in the discovery and proposal process.

  • My goal is for the initial project to take as little of your time as possible. You should spend no more than 3 hours total filling out questionnaires, meeting over video with me, and responding my any follow up emails of mine. Subsequent requests for follow up projects would take no more than an hour of your time each.

  • Depends on the project, but usually I deliver a Google Doc that you or your team would publish. I include formatting instructions in the Google Doc. But if you would like me to save you more time, I can implement it myself onto your site/email platform. That work is billed at an hourly rate and will be factored into the invoice.

  • Anything project needed within 10 business days will incur a 25% rush fee increase to the over all price.

  • As a rule I make all client requested edits free… I don’t want to leave you unless you are happy and confident in my work.

    However, sometimes a client requests an “edit” that is really a completely new project. If that is the case, we will work out a new proposal at a discount.

  • I am partners with several qualitifed and accomplished freelancers. They include FB and google ad, email deliverability, and graphic design specialists. If the best marketing strategy for your business requires their talents, I will factor that into the proposal or arrange a meeting and pass you along.

  • For your site, you will need some type of web software for monitoring traffic, SEO, and visitor interactions (ex: Semrush, Ahrefs). For emails you will need an email automation platform like Mailchimp or Klaviyo, and a plan that tracks subscriber engagement and allows for for both drip and trigger emails. For blog posts you merely need a blog, I have all the software on my end.

  • I will make unlimited edits to any draft until you are satisfied. I also offer a round of free edits within 6 months of the projects completion. If y work did not generate buzz like you hoped and you are still not satisfied, I offer a 100% money back guarantee.

  • 1) I am much more affordable. No employee benefits or office space are being factored into my price; you are paying for my work and my work alone

    2) Most agencies suffer from internal and external distractions that prevent them from putting the client first. With me, you get hands on, one-on-one fixed attention, resulting in copy that is tailor-fit to your brand and needs.

    3) I LOVE tabletop games. I have been immersed in them as my favorite hobby for over 13 years. I have intimate knowledge of the culture , mechanics, and… most importantly… the target audience.

  • If you want to make an immediate impact on your bottom line, you will need to have your branding in place. That means having a clear vision, mission, values, unique sales proposition, target audience avatars, social media platforms.

    If those aren't present, it will be the first project before we explore your marketing options.

  • As a medical copywriter, I can write any sales and marketing material you need. However, social media and google strategy and management is outside of my area of expertise. For these marketing channels, as well as off-page SEO, I have partners with a proven track record.

Without dedicated healthcare copywriter following ap personalized medical marketing strategy, you risk…

  • spending time writing content that will never rank

  • burning money running ads that yield minimal returns

  • wasting downtime figuring out social media platforms

  • chasing away customers with an confusing or boring website

  • wondering you’re not being referred to friends and family

  • misusing software and tools that don’t align with your strategy

  • watching your passion for helping people fade

Medical marketing like this leads to more endless hours, frustration, and burnout.

But with a healthcare copywriter that values accuracy, honesty, empathy, and efficiency, you can…

  • receive daily inquiries from motivated leads

  • fill your schedule months ahead of time

  • have happy patients that refer you to their friends

  • practice medicine the way you always wanted

  • not compromise your vision and values for modern healthcare

  • hire on additional full-time staff

  • expand to more locations

  • make a good living with good work/life balance