Breakfast Burritos and Board Game Bonuses
Ever since we moved to Spokane, I have been on the hunt for the best breakfast burrito.
Now… of course… my wife and I have PERFECTED making the breakfast burrito at home…
But ours is kiiiinda heavy, and is better for dinner (sounds weird just trust me on this).
So there is still a place for a quick, cheap, yummy, filling breakfast burrito I can use to start the morning.
And that phrasing is intentional and important:
QUICK: Can’t be a sit down restaurant; must have a drive thru or grab and go.
Cheap: $10 or less. Add-ons like avocado not included.
Yummy: Self explanatory, but you’d be surprised… and I want it to include a red and green sauce as a non-negotiable.
Filling: It can’t be so small that I need to order a second one (I’m looking at YOU coffee shop breakfast burritos)
Breakfast: Needs to be 50% eggs with cheese, some kind of potatoes and then ham, sausage, or bacon.
In other words, while I’m sure the $20 breakfast burrito some speakeasy that is only open on weekends for boozy brunch and uses slow cooked chili-verde is (chefs kiss) delicious…
That is NOT the breakfast burrito I am looking for.
And while I think Spokane has some pretty good food, if I’m being honest, the search has been… disappointing.
I’ve tried seven places, and so far the results have left something to be desired: too expensive… too little egg… a messy mash… and WAY too much potatoe.
Surprisingly, the grocery store Huckleberry’s currently has the #1 spot; they are the only ones that use mostly egg!
But I digress…
Just this week I had to meet someone on FB market place on the northside to pick up a hedge trimmer, which provided me an opportunity to go out of my way and try some place new.
So I searched on google maps, found a place open a few minutes away, and headed over.
Even though it had been open for two hours and lights were on inside, when I pulled up to the drive through speaker box and window no one answered.
Already a good sign :)
So I parked, walked in, and was greeted by the ideal cheap mexican place:
One cashier, one cook
Fridge full of every Jaritos soda ever (they make guava?!??)
GIANT Mexican flag on the wall
Painting of revolutionary Emilio Zapata with a bandolier of ammunition and a sombrero
Weird layout as it used to be some other business and they never bothered to remodel
Hopes high, I ordered and stepped aside.
But RIGHT before I got on my phone, I caught something glorious out of the corner of my eye:
FREE CHIPS AND SALSA BAR.
I have not seen this yet in Spokane. In fact, I haven’t seen it ANYWHERE since 2015 in Davis CA.
Chips stayed warm under a lamp, with 4 different salsas, limes, AND pickled peppers.
I took my time loading up, being sure not to miss a single one, before grabbing my burrito and heading out the door.
And the burrito was pretty good! Not as much egg as Huckleberry’s, but was big, not too much potatoe, and plenty of sausage.
And yet… we have a new tie for #1 breakfast burrito in Spokane.
Which begs the question: “If the burrito wasn’t as good, why did it tie?”
Because of the power of BONUSES.
Simply put, people LOVE bonuses.
And even in board game marketing… THEY WORK.
Something in their brain clicks and it immediately helps justify the purchase.
One group did a test, and saw an immediate 25% increase in sales.
Bonuses just… they never grow old.
They are a form of “loyalty marketing”, the results of which are indisputable.
Now, the bonuses need to be relevant to what you are selling. Adding a banana as a bonus to someone buying Beanie Babies online wouldn’t get any results.
But adding a tag case? Or a stand?
That’ll do it.
Its just another way you can get a little advantage.
Hell… in my DnD campaign (where I have banned the goodberry spell), the party came across an elf selling good berries for 10 gold pieces per berry (about $100 each).
The player bought 3, and I had the elf assemble the berries in a free ornate box made of glass and metal.
And do you know what another player said?
“Oh man, that’s worth the price alone!”
Was he being sarcastic? Yes, but it also came from a place of truth! Because the bonus box immediately helped justify the purchase as “not THAT expensive” in the player!
In other words… IT STILL WORKED IN AN IMAGINARY GAME!!!
So when you have people in your store…
Or on your landing/sales page on your website…
Offer a little something free and extra to get them to make the decision NOW!
